Wednesday, October 19, 2011

First All-New Chevrolet Malibu Produced in Korea

 
"GM Korea today celebrated the production of the first all-new Chevrolet Malibu at its Bupyeong #2 plant in Incheon. Sales of Chevrolet’s first global midsize sedan will start next month in Korea, the product’s initial market.
GM Korea’s Bupyeong plant is the first in the world to build the eighth-generation Malibu, which will form a cornerstone of Chevrolet’s growth as the brand’s new top-of-the-range offering in global markets.
Today’s celebration was attended by GM Korea President and CEO Mike Arcamone, Labor Union Chairman Ki Min and company employees.
“The new Malibu is our most important product introduction of the year,” Arcamone said. ”It will play a significant role in enabling us to attain our goals in the domestic market while ensuring that GM Korea becomes an important part of Chevrolet’s success in its second century.”
The Bupyeong #2 plant is GM Korea’s center for the production of midsize passenger cars. With the start of production of the new Malibu, it will join the company’s Gunsan, Changwon and Bupyeong #1 plants in operating at full capacity.
The exterior design of the Malibu carries DNA from the Chevrolet Camaro and Corvette, bringing a sporty sensibility to the family sedan segment. The new Malibu offers the quietest ride in its segment. Components such as noise-reducing outside rearview mirrors, acoustic laminated front glass and noise-absorption pads are strategically placed to prevent tire, wind and road noise from entering the cabin and improve the overall quality inside." [Continue reading...]

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